Review: A Better Florist
They might call themselves A Better Florist, but are they? Better florists I mean. This flower company reached out to me late November 2017 asking me to write a review (I’m touched, but still unsure why) in exchange for a bouquet.
Before I made a decision, I did my fair share of research. Found a buttload of articles as to how they fucked up Valentine’s Day orders, how there was massive drama after one of the key managers left (he wrote an expose blog post) and how they ripped off pictures from another website.
On top of all that, I didn’t want to do a review in exchange for goods in kind. I am paid to write man, I’m not some desperate influenza who lives on freebies. The email exchange also stipulated that my blog post MUST include the website link in the first line of my blog post. As I told the marketing manager. No. I’m not comfortable with that and it’s my choice to put what I want, where I want in a free blog post.
Let’s get this straight once and for all ‘kay: if you decided to send a content creator a freebie, it should be up to them whether they review it or not. And if they do it should be on their own terms. If a content creator REACHED OUT to you for the freebie then they SHOULD compensate you with some form of publicity. Also, in a situation like that, it’s up to the brand to decide if they want to give the freebie!
So after reading the reviews, I decided to go ahead with my own review because I hoped that the company was on the mend and this was part of a new publicity campaign. I wanted to give them a chance you know? Also, it was Christmas and I thought it’d make a nice centerpiece.
I also decided to pay no mind to the old reviews and avoid going all “Mythbuster” on them. So I agreed to do a fair, objective review, but said that I’d put the link to A Better Florist wherever the hell I wanted. (I said it in a much more professional tone of course.)
TL;DR? The review starts here:
(All photos unedited)
The website’s caption: “Packed full of sunflowers, snapdragons, daisies, bright pink roses, rosemary and more, The Madelene is one wild bunch that will get everyone groovin’ into summer. Blooms will arrive with glass vase pictured.”
Gorgeous bunch! I was sufficiently impressed. The photos looked professionally taken and the variety of bouquets more than adequate. Affordable for the snapdragons and other unique blooms, and oh-so-colourful! It even came with a classy, complimentary vase. Delivery was free too. (According to the FAQ, the flowers came from their own farm in Cameron Highlands.) My bunch, $78 was an average-priced one, so you can expected bouquets upwards from $60++. The most expensive one I saw was a $119 bouquet of tulips and others.
I requested that they send it on Christmas Eve, the day of my family’s Christmas party, and to have it delivered before 12pm. According to the manager, their usual timeslot was between 9am to 12pm.
The flowers came at 2pm. (they had 4 hours to deliver them!)
The flower arrangement was vastly different from the website. There were different flowers than what was actually described in the website. They were also all clumped together according to type rather than being properly arranged for a vase or bouquet. The poor sunflowers had NO sun cause they were buried under other flowers.
There was a crack in the plastic vase (which was supposed to be glass as mentioned on the website)
The card said that was supposed to be a packet of flower food, but there wasn’t any.
We laid out all the flowers, found that the flowers weren’t trimmed properly – they had all the rotting greens clumped to the bottom.